How to Become an Executive Leader in Customer Experience Design

Home >> Events >> How to Become an Executive Leader in Customer Experience Design

How to Become an Executive Leader in Customer Experience Design

JW Marriott, Mumbai, Sahar IA Project Road, Chhatrapati Shivaji International Airport, Andheri East, Mumbai

Wednesday, July 24th, 2019
Time : 02:00 pm- 06:00 pm

How to Become an Executive Leader in Customer Experience Design

NASSCOM under the aegis of NASSCOM CEO Forum cordially invites you and your executive leaders to our seminar on: 'How to Become an Executive Leader in Customer Experience Design'. This session will be conducted by Dr. Eric Schaffer, CEO, Human Factors International Pvt. Ltd.

Objectives:

This session will help the Sr. Leaders to understand the customer-centric field's ROI, scope, application and best practices. They will be able to describe the key parts of an effective design practice and will be able to identify their organization's maturity level as well as next steps for moving ahead in this key competency area.

Who Should Attend?

  • CEOs
  • CXOs
  • Sr. Leaders for design of B2C, B2B, and internal staff facing systems
 
  • Agenda
    • Welcome by NASSCOM

    • 'How to Become an Executive Leader in Customer Experience Design' Dr. Eric Schaffer, CEO, Human Factors International Pvt. Ltd.
      Part 1 - Demystifying CX
      The ROI of User-Centered Design
      Understanding the Many Names of CX
      Know Thy User
      Strategic CX Design
      Structural CX Design
      Detailed CX Design
      Persuasion Engineering
      Usability Testing
      Customer Journey Mapping

    • Tea/Coffee break

    • Part 2 - Building a Sustainable Practice
      Industrial Strength CX Practices
      Managing Culture and Change Management
      How to Institutionalize Customer Centricity
      Developing a Strategy for Institutionalization
      Averting the 24 Perilous Pitfalls that Endanger Your Practice
      Action Steps and Learning More

    • Hi-Tea and Networking

  • Registration

    Prior registration is mandatory. Click Here to register.

    Members: Rs. 1500

    Non-Members: Rs. 2500

    For any queries kindly write to Ms. Chetna Desai at cdesai@nasscom.in.

Speaker
Eric Schaffer CEO & Founder, Human Factors International
Knowledge partner
Date and time
Wednesday, July 24th,2019 - 02:00 pm- 06:00 pm
venue / address

JW Marriott, Mumbai, Sahar IA Project Road, Chhatrapati Shivaji International Airport, Andheri East, Mumbai

Registration

Prior registration is mandatory. Click Here to register.

Members: Rs. 1500

Non-Members: Rs. 2500

For any queries kindly write to Ms. Chetna Desai at cdesai@nasscom.in.