How to use analytics effectively for enabling data driven decision making on an online Platform

Platforms generate a lot of data. Today's discussion focuses on how data driven decision making can be enabled for an online platform.

The topics we would cover include.

• Opportunity Identification
• Metrics definition and instrumenting for measurement
• Measurement frameworks and Experimentation
• Making sense of numbers
• Embedding intelligence into platforms and customer flows
• Evolution into ML/AI from analytics rules
• Data Products - analytics as a boxed solution