The importance of protecting an IP is crucial for every business. In the past few years, IP rights have gained a phenomenal momentum in India. The increasing significance of IP in the global economy is making every business to actively protect and manage their IP. IP is no more investment but is a key driver in generating profits, business valuation, and business alliance.

The session is to sensitize about different IP Rights, why protecting an IP is important and how IP can be used as a tool for profit. The session focuses on various government initiatives for IP protection for MSMEs and Start-ups.