PR is clearly an under-leveraged pillar of Marketing. There are many myths still surrounding the importance of PR, the RoI and its relevance to emerging businesses; this session will debunk the myths and provide you with a road map for integrating PR in your marketing and business strategy.

The PR landscape is rapidly evolving with the advent of digital and the rules of the game are changing. Presenting the masterclass on "Lean PR" that brings back the focus on value creation and aligning with business outcomes. Join us for a riveting session followed by a workshop where you can get hands on with the session learnings.

Session Overview:

• Decoding modern day PR - what it means and how it augurs well for emerging businesses?
• Time to get over "mainstream media" fixation - How emerging businesses can look beyond just the mainstream media
• Entrepreneurs of all hues are in vogue - are you riding that wave? What does it take to jump into the bandwagon?
• Lean is about value and not about pricing; how to strike that balance as an emerging business?
• Internal or external or both - Pros and cons
• Where do I start? And how?

Please sign up to hear this interesting Key Note on Lean PR followed by a thought-provoking Workshop.