The Science & Art of Design Thinking

What is Design Thinking?

Design thinking is a methodology that helps in breaking inessential thinking patterns, understanding problems, and solving them in a substantial manner. It triggers innovative ideas through disruptive thinking & empathy. It is useful in re-framing ideas & issues in a more meaningful and human-centric way.

Why is it relevant?

In order for products to succeed in today’s highly competitive marketplace, they must meet a wide range of criteria and surpass technical challenges. One crucial challenge to overcome is to empathize with the user needs in order to simplify complex tasks, so that users from all skill-ranges can accomplish them effortlessly.

Designing for such systems requires a firm grasp of many interdependent processes:

• Modeling and understanding end-user behavior, pain-points, needs and goals
• Consolidating technical subject matter into terms end-users can understand and navigate Devising design patterns that hold up to large scale high-volume environments.

What to Expect? (Session Takeaway)

In this workshop we will approach the aforementioned processes through exercises in Design thinking methodology - to help you create products and experiences that have a clear strategic differentiation, competitive advantage, and strong adoption curve. The session is about engaging with a broader group for your project in a meaningful way. You will be able to understand, explore, and bring ideas to life. It's a human-centric approach that can be used for products - both physical and digital - as well as for services and experiences. 

Who can attend?

Design thinking workshops are great way to involve all kinds of professionals from any industry, who need to solve a problem and are looking for new approaches to find solutions or bring innovative insights to a project. The most unlikely participants will spark great innovations or make you think differently about a problem. This workshop is beneficial to

• Executives and senior leaders in charge of business units
• Decision-makers in product or service industrie
• Innovation leaders responsible for value creation
• Leaders and their team embroiled in turn-around situation

Ogee Studio creates next-generation user experiences for enterprise products for many of the industry’s most successful companies. Ogee Studio specializes in the design and development of compelling, modern, rich user experiences (UX) and interactive visualizations for complex information systems. Ogee Studio built the industry leading practice in UX for Security and Networking - a unique combination of our expert knowledge and years of experience crafting innovative interaction and visual designs. We partner with clients to understand the product vision and bring it to life, enhancing the value-proposition and creating a clear differentiations & strategic advantage over the competition. Their key clients are Fortune 10, 50 and 100 companies spread across USA. Ogee Studio offers a complete range of user experience services including interaction design, usability testing and product development.