As competition intensifies, power shifts from businesses to consumers, and differentiation becomes increasingly elusive, Winners will be defined by connection & customer experience rather than technology & process.

We are all very well trained on left brain, analytical phenomenon: Systems, Processes, Technology, KPIs, ROI, Analysis, Metrics. But can you generate passion and emotions with just data & logical arguments? No, you need to be a Storyteller. Facts do not win hearts. Stories do.

Stories are a direct channel to the Heart. Stories help you tap into their imagination, emotions, creativity. Stories inspire others to follow your lead. Storytelling makes technology human. Facts do not win hearts. Stories do.

You need Storytelling to win. Except there is one problem. Storytelling is an art. But you & I are not artists. You & I need a process.

"If there's one piece of advice I could go back to give myself, it is to concentrate on that storytelling part" -- Stewart Butterfield, Founder Flickr and Slack

I ran Technology, Analytics & Global Services businesses my whole career, I understand. StoryProcess is a Process to build engaging Stories. Designed for engineers by an engineer. A process we can learn and apply predictably to tap into emotions, imagination & creativity, create delightful human connections, and build a great company.

"Today, if you want to succeed, you also have to be a good storyteller." -- Richard Branson