In a hypercompetitive B2B (Enterprise) markets filled with discerning customers, product makers and service providers using conventional selling techniques are finding it challenging to convince the buyers. Continuation of vintage sales style of articulating qualitative feature-led differentiators is resulting in longer sales cycle, less favourable sales outcomes and often, weakening of pricing power. Value selling technique helps organizations reverse this trend and wrest the control back into the hands of sales people. Organizations of all size - Large corporates, SMEs and Start-ups - across multiple industries have benefited from the concepts that will be discussed in this session.

Recordings of the past webinars are available on YouTube

https://www.youtube.com/c/ProductconclaveIn/playlists