Vernacular Solutions: “Diversity in Language”

NASSCOM’s Vernacular Solutions: “Diversity in Language” report underlines the evolving need of multilingual solutions in India and how different stake holders are working towards it. The report covers both India and global perspective to develop a holistic viewpoint.

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Key Findings

India Language service market is less than 1% of the Global market
65% of India population communicate in local languages
High growth seen in past 5 years with more than 3000+ startups incorporated

Chat-bot applications, digital entertainment, social media, etc. continue to be the major drivers
Languages like Hindi, Bengali, Marathi, Tamil and Telugu preferred by almost 70% of the population

Global companies are offering many diverse solutions which can be implemented in India
Advertisements are the best revenue generator due to high Indian population

Highlighting key innovations in this sector and the technologies involved in developing such solutions

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