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Getting up close and personal with influencers and finding out the ideas and strategies that shape-up their vision.

Umberto Milletti

Submitted by admin on Fri, 10/21/2022 - 22:14

Interviews

In-depth analysis of Industries and companies and how they manage complex and
demanding business environment.

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Umberto Milletti

In a digital world, the marketing function would want to derive revenue generation in greater precision than what it was earlier.

Umberto Milletti has been an innovator at the convergence of technology and content for nearly 20 years. In early 2005, Umberto founded InsideView and has since been leading our efforts to inform the entire enterprise.

In the mid-1990s, Umberto was a pioneer in e-learning as a co-founder of DigitalThink, where he designed and built one of the first multi-tenant software-as-a-service platforms to deliver and track learning for millions of participants. As an executive, Umberto helped lead the company to a successful IPO, revenues of $60 million, and its acquisition by Convergys in 2004.

Umberto holds a BS in electrical engineering from Tufts University and an MS in electrical engineering and computer science from the University of California, Berkeley.

Questions & Answers

  • Q:How matured is the Indian market for your product? Is it difficult to wean away leaders from gut-feel based decision making to one that is data driven?

    One should not ignore gut feel. Intuition is very important but it has to be validated by data. In case there is a conflict between the two – what data reveals vis-à-vis intuition – the decision-making should not be done in a hurry. Then, it is time to go back and do a more extensive analysis to arrive at a reasonable degree of assuredness.

    In India they deal with Tech companies, a vertical which is already a heavy Analytics user, so it is never a challenge in this vertical.