Marketing- Engagement Lead
Marketing- Engagement Lead
Location, Department Unit and Reporting
Location :
Noida
Department :
Nasscom Insights
Reporting To :
Manager
Job Details/ Criteria
Basic Functions/ Job Responsibility:
Looking to drive engagement on the nasscom Community platform which hosts the latest articles, blogs, research reports, infographics, videos, and events from the Indian Tech Industry. The aim of the nasscom Community is to bring together technology leaders and specialists across the world to debate and evangelize the adoption of technology.
The Marketing-Engagement Lead will a) develop, guide, and manage communities by – interfacing with Indian Tech companies and employees, and driving conversations about technology and nasscom initiatives; and b) drive content, interactions, engagement, and research insights from nasscom and non-nasscom members across multiple digital media channels and forums c) Support in community product development
- Responsible for driving content, engagement, and membership on the nasscom Community platform
- Maintain member engagement and participation across platforms- forums and events, and social media channels
- Identify interesting and sharable content from huge pool of content/stories to create newsletters, mailers & journals for collaboration initiatives
- Lead day to day operations, database management, and user account management to provide tracking and metrics to supplement community growth charter
- Drive Community platform technology development with partners by monitoring latest trends and competitor analysis
Knowledge, Skills, Qualifications, Experience:
- Bachelor/Master’s degree or equivalent in a Marketing or Communications-related field
- 2-3 years of work experience in content management and marketing, PR, social media marketing and online community building
- This would be a Vendor Consultant role
We are proud to be an equal opportunity and inclusive employer with a dedicated and committed workforce, and do not discriminate based on gender, gender identity, religion, race, ethnicity, sexual orientation, or disability.