Why you should attend:

Every brand has a distinct personality that consumers identify with. This brand personality is central to forming, sustaining and growing a solid relationship with its consumers. The brand archetype workshop is a fun and interactive session that will help participants define their brand’s personality.

The workshop introduces attendees to brand archetypes and how it translates to the brand tone and manifestation. It teaches how brands use archetypes to differentiate themselves from their competition. Participants are taught to leverage these archetypes to create a unique personality and positioning for their own brand.

Key takeaways:

• A deep exploration of the 12 brand archetypes
• How to spot brand archetypes
• How brand archetypes come together to form 'Brand Personalities'

Who should attend the workshop:

The workshop is ideal for CEOs, founders, aspiring entrepreneurs, startups, students of the discipline, sales or business development professionals, young marketing and advertising professionals, designers, and anyone whose role involves making strategic, brand-led choices.